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Glossario
Glossario
A/B testing
Ad Exchange
Ad Inventory
Adsense
Affiliate marketing
ALT Text o ALT Tag
Analytics
Anchor Text
Augmented Reality (AR) o realtà aumentata
Backlink o link di ritorno
Banner
Black hat SEO
Blog
Blogging
Bounce Rate (Tasso di rimbalzo)
Breadcrumbs o molliche di pane
Call To Action (CTA)
Click Through Rate (CTR)
Cloak
Community Building
Content Management System (CMS)
Content Marketing
Contextual Marketing
Conversion
Conversion Rate (o conversion rate formula)
Copywriting
CPA (cost-per-acquisition)
CPC (cost-per-click)
CPD (cost-per-download)
CPL (cost-per-lead)
CPM (cost-per-thousand impressions)
CPV (cost-per-view)
CTR (clickthrough-rate)
Digital Marketing
Digital PR
Display Advertising
Ecommerce
Email Marketing
EPC (Earning per click)
FTP
Funnel o imbuto
Google Ads (ex Adwords)
Guerrilla Marketing
Hashtags (#)
HTML (linguaggio a marcatori per ipertesti)
HTTP
Impression
Inbound marketing
Indirizzo IP
Interactive Advertising o pubblicità interattiva
Internal Link
JavaScript
Keyword
Keyword Density
Keyword Stuffing
KPI (Key Performance Indicator)
Landing Page
Lead generation
Like
Like Button
Link
Link Building
Link popularity e Backlink
Location based marketing
Meta Description
Meta Keywords
Meta Robots
Meta Title
Mobile Advertising
Mobile Marketing
Native Advertising
Negative SEO
NoFollow
Online Advertising o Paid Search
Online Marketing
Opt In
Organic Link
Overlay
Page Rank
Paid Search
Pay Per Action (PPA)
Pay Per Click (PPC)
PHP
Plugin
Popup
Profilo Social
Proximity Marketing (o marketing di prossimità)
QR Code Marketing Mobile
Reach
Reciprocal Link
Redirect
Remarketing
Retargeting
Rich Media
Rich Snippet
Robots.txt
ROI (Return on Investment)
Search Advertising
Search engine marketing (SEM)
Search engine o Motore di ricerca
Search engine optimization (SEO)
Search Engine Results Page (SERP)
Sharing
Sitelinks
Sitemap
Social Advertising
Social Media
Social Media Marketing (SMM)
Social Share
Spider
Tag
Target Audience
URL (Uniform Resource Locator)
Usability
User Generated Content (UGC)
Video Advertising
Viral Marketing
Vlog
Web 2.0
Web 3.0
Web crawler
Web Hosting
Web Marketing
Website (sito Internet).
Word of Mouth (WOM)
